The Front Office
Built Different.
Represented Better.
Logo3 was founded on the intersection of elite player development and modern brand strategy. We don't just manage careers; we engineer them.
AJ Mahar
A former NCAA basketball assistant coach and general manager for multiple TBT (“The Basketball Tournament”) franchises — including Armored Athlete and Assembly Ball (Indiana Hoosiers / Indiana University alumni team) — A.J. steers the agency’s business strategy while overseeing elite athlete partnerships and long-term career development.
Vetted Credentials
Development Portfolio
Vinny Vetrone
"The Architect of Development"
From the Big Ten to the Basketball Africa League, Vinny Vetrone has built a global reputation for elite player development. A fixture in the TBT Final Four and a former Rutgers manager, Vinny specializes in preparing talent for the pro transition.